Weekday is a Swedish denim and fashion brand influenced by youth culture and street style.

Dedicated to encouraging self-confidence and self-expression, Weekday hopes to inspire customers through a dynamic combination of product, creativity and cultural understanding.

Weekday currently ships to 19 online markets and has stores in 9 countries, offering a unique retail experience and a carefully curated mix of women’s, men’s and accessories assortments, as well as a small selection of external brands.